- Jorge Mariscal
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"The Art and Science of Recruiting," According to the Army
From Draft NOtices, September-October 2005
—Jorge Mariscal
With the Army still short of its 2005 quota by some 16,000 recruits and no end in sight to the disastrous occupation of Iraq, the new school year promises to be one in which military recruiters step up their activities. Pressures to meet their "mission" create the potential for increased recruiter abuse. The New York Times reported that last year the Pentagon investigated over 1,000 recruiting "improprieties," and after one enterprising young man in Denver tape-recorded a recruiter suggesting that he lie about his background, the recruiter was demoted one pay grade. The general stand-down (one-day suspension of all recruiting activities) called by the Army Recruiting Command last May was an implicit admission that more than a few recruiters were using unethical tactics to get young people to enlist.
In light of growing evidence of recruiter dishonesty, it is interesting to contrast the realities on the ground with the image of the ideal recruiter crafted by the Pentagon. The Army Recruiting Command's manual, "The Army Interview," released last April, depicts a fantasy image of the perfect recruiter. At once a piece of inflated nationalist rhetoric and a mundane description of tips and techniques for the successful salesman, the manual describes how the "art and science of recruiting" is designed to "keep the Army connected to America" by "exploiting all available assets in such a manner as to dominate every market area."






